Sunday, September 30, 2012

NEW DECOR FOR VAN CLEEF & ARPELS AT STARHILL

KEE@FSWMAG.COM
A NEW DECOR FOR THE VAN CLEEF & ARPELS BOUTIQUE AT STARHILL GALLERY, KUALA LUMPUR.
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Cool, calm and classy is the new VCA boutique at Starhill
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Here is where you can thrash your plastic platinum in perfect poshness!

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The famous VCA logo features the obelisk in the middle of Place Vendome where VCA has its main flagship boutique in Paris
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This is the private VIP Room where you can peruse and try VCA's fab bling away from prying, envious eyes!


The decor of VCA in KL has been revamped by renowned designer Anouska Hempel who I interviewed years ago as she had just redone Blakes London and I really enjoyed meeting her. She was charming, witty and fun. Well, she should be as she used to be Prince Charles' gf I am told!

She was also instrumental in creating the deluxe interiors of Blakes Amsterdam and The Hempel which happens to be owned by her and named accordingly! She was wearing vintage Bakerlite bangles which I admired and she said she would pass them to me once she tired of them but so far she must be wearing them still!

So KL is proud to have a work of art done by her which you can enter and enjoy!
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I would have thought the throw cushions would be of contrasting colours or textures as they look bland as they are same color on color but then I am not the decorator
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Don't you just love this ultra-luxe decor by top creator Anouska Hempel?
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Class act
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Here are where bejewelled dreams materialise
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I love this magnificent chandelier which will look very nice in my palatial condo too
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Trays upon trays of goodies!
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Majestic exterior hints at jewelled grandeur inside!
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Gateway to all that is beautiful and wonderful for this is what Van Cleef & Arpels promise


Van Cleef & Arpels marks the Maison’s desire to intensify its presence in  Southeast Asia
with the reopening  of  its boutique in Starhill Gallery, Malaysia. To ensure that this space
incarnates the world of Van Cleef & Arpels, its interior architecture was once again entrusted
to the renowned British designer, Ms. Anouska Hempel.

THE TIDE OF HISTORY
Loyal to the founders who moved into the prestigious Place Vendôme boutique in Paris in
1906, the new Van Cleef & Arpels boutique perpetuates the spirit of High Jewellery as an art
devoted to the glory of women.

From the Mystery Setting™ masterpieces, which borrow from an extraordinary classicism, to
the most contemporary pieces, this enchanting décor stages the designs of the Maison with as
much splendour as refinement.

The intimacy of an apartment filled with elegance, femininity,  refinement. Three words that define the Maison’s personality; three principles that govern the concept of this boutique, thought of as an apartment and designed to make each individual feel at home.

It was in this spirit that Anouska Hempel created  an intimate and cozy environment which
celebrates feminine sensibility, through interplays of contrast, transparency and colors.

SOFT SHADES IN PINK AND GREY
Pink and grey walls, champagne colored curtains and pink-grey arm chairs and sofas; these
subtle shades breathe life into the space. The combination of colors is teamed up with that of
materials, where softness takes on the qualities of  soft suede, fine leather,  rich  silk and
luscious velvet.

A WELCOMING SPACE
For this boutique, Anouska Hempel conceived a space that lends itself to an extremely fluid
visual movement. When visitors walk through the entrance of the new  boutique, they will
enter a vast yet welcoming space that encourages them to experience this new environment
fully.  A private  VIP  room allows for discreet viewing of the Maison’s jewelry and
timepieces.

OUR HERITAGE
The story of Van Cleef & Arpels begins with a wedding. In 1895, Estelle Arpels  – the
daughter of a dealer in precious stones – married Alfred Van Cleef, the son of a lapidary and
diamond-broker. Ever since 1906, when it opened its first boutique at 22 place Vendôme in
Paris, the Maison has distinguished itself as one of the world’s most exquisite jewelers and
has remained faithful to a highly distinctive style characterized by creativity, excellence,
refinement and enchantment.
*  *  *
Van Cleef & Arpels boutique
Unit G15B Indulge Floor
181 Starhill Gallery
Kuala Lumpur Malaysia

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