Wednesday, April 9, 2014

UNIQLO COLLABORATES WITH 6 MALAYSIANS BUT INCREDIBLY, I AM NOT ONE OF THEM, WHICH PROVES THE WORLD IS ENDING SOON. BUT BEFORE WE ALL GO AMID THE ARMAGEDDON, TAKE A READ AND ENJOY UNIQLO'S AIRism CAMPAIGN

KEE@FSWMAG.COM

UNIQLO announces its special collaboration with six local Malaysians for its LifeWear Spring Summer 2014, AIRism Campaign, a campaign that features these individuals and their passion in life. These individuals are Pop Punk Band BunkFace; Entrepreneur and Travel Blogger Kenny Sia; Yoga Instructor Ninie Ahmad; Chef Celina Khor; Photographer Annas Easkey; and Dancer Cecelia Yong. The campaign sees activities specially arranged for UNIQLO fans to try out AIRism such as yoga lessons, jamming session, cooking lessons and dance lessons from these individuals.

This campaign also aims to provide an avenue for Malaysians to experience the unlimited comfort with AIRism. UNIQLO is also giving out AIRism samples for UNIQLO fans to try out.

To receive an AIRism sample, go to www.airism.com.my to register. An email will be sent to you if you are selected to try out a complimentary AIRism from UNIQLO.

Sign up dates are as follows:

Activities
Date
Sign up for Yoga Class and Jamming Session with Ninie Ahmad and BunkFace
9th April
Sign up for Dance Class and Cooking Class with Cecelia Yong and Celina Khor
14th April
Sign up for AIRism giveaway
22nd April

Those who shared their experience with AIRism on their Facebook, Twitter or Instagram accounts may also receive a RM 50 Voucher from UNIQLO

For more information on the campaign and full press release, kindly click the link below.


UNIQLO Launches AIRism Campaign with Six Malaysians

Offers opportunity to win free samples of this revolutionary innerwear

9 April 2014, Kuala Lumpur - UNIQLO today announces in Malaysia its collaboration with local Malaysians for its LifeWear Spring Summer 2014, AIRism campaign.

Themed ‘My AIRism’, the campaign features six different Malaysians from all walks of life. They are: Pop Punk Band BunkFace; Entrepreneur and Travel Blogger Kenny Sia; Yoga Instructor Ninie Ahmad; Chef Celina Khor; Photographer Annas Easkey; and Dancer Cecelia Yong.


Starting 9 April, UNIQLO will host a microsite at http://airism.com.my/, following them in their daily lives with AIRism. UNIQLO fans can join the AIRism journey by participating in a series of activities, such as yoga classes with Ninie, jamming sessions with BunkFace, dance classes with Cecelia, and cooking classes with Celina.

UNIQLO is also giving away AIRism to allow people in Malaysia to try the innovative innerwear - from 22 April, at the same site. UNIQLO fans can share their AIRism story with the #UNIQLOMYAIRism hashtag on Facebook, Twitter, Instagram and Youtube, to stand a chance to win RM50 UNIQLO vouchers throughout the campaign.

The sign up schedule follows:

Activities
Date
Sign up for Yoga Class and Jamming Session with Ninie Ahmad and BunkFace
9th April
Sign up for Dance Class and Cooking Class with Cecelia Yong and Celina Khor
14th April
Sign up for AIRism giveaway
22nd April

Satoshi Onoguchi, Managing Director of UNIQLO (Malaysia) Sdn. Bhd. and UNIQLO (Singapore) Pte. Ltd., said: “We are proud to collaborate with these six Malaysians, and be a part of their daily lives through our products. We hope AIRism will enable them to comfortably live their passion, and become an extension of their lifestyle.”

Speaking on AIRism, members of pop punk band, BunkFace said, “When we perform on stage, jumping and interacting with the crowd, we’re always drenched with sweat. However, we love the fact that with AIRism, we don’t need to worry. Plus, we get to meet the fans right away after performing, as it dries a lot faster, keeping us comfortable throughout.”

About AIRism
Developed in Japan, this innovative innerwear’s technologically advanced fibers deliver a brand new level of comfort, for all seasons. It delivers next-generation functionality that captivates people even not used to wearing innerwear. AIRism is the ultimate everyday innerwear.

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About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, opened its two first stores in Dhaka in July 2013. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com 

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