Tuesday, March 10, 2015

MARTELL CELEBRATES 300 GLORIOUS YEARS WITH SPECTACULAR PARTY OF THE YEAR 5,000 FT ABOVE SEA LEVEL AT GENTING INTERNATIONAL CONVENTION CENTRE! I CALCULATED THE LAVISH GALA DINNER FOR 800 WEALTHY AND POWERFUL GUESTS WITH FREE FLOW OF MARTELL MUST HAVE COST PERNOD RICARD MALAYSIA AT LEAST RM 1.5 MILLION! DEFINITELY THE MOST EXHILARATING, EXCITING, EXUBERANT AND EXORBITANTLY EXPENSIVE PARTY OF THE YEAR! SO FAR, AT LEAST, SINCE WE ARE ONLY INTO MARCH 2015 BUT OUT-DOING MARTELL'S 300TH BIRTHDAY WILL BE VERY DE TOUGH!

KEE@FSWMAG.COM


Martell Tricentenaire Gala Dinner: A Celebration 300 Years in the Making
EMMANUEL DOKHELAR OF PERNOD RICARD MALAYSIA, ROZITA SHUIB THE PUBLISHER/CEO/EDITOR IN CHIEF OF NEWMAN MAGAZINE AND DATO KEE HUA CHEE
DATO KEE HUA CHEE AND CHARLES-ARMAND D BELENET, GLOBAL MARKETING DIRECTOR AND COMMUNICATIONS DIRECTOR OF MARTELL MUMM PERRIER-JOUET
KIN EEZAZ, DATO KEE HUA CHEE AND EMMANEUL DOKHELAR THE MARKETING DIRECTOR OF PERNOD RICARD MALAYSIA
TERENCE ONG THE MANAGING DIRECTOR OF PERNOD RICARD MALAYSIA, EMMANEUL DOKHELAR AND DATO KEE HUA CHEE
**************************************

Celebrating a Global Legacy:
Throughout 2015, the House of Martell will be celebrating the art of gastronomy, the art of tasting and the art of quality craftsmanship in a year-long, international programme of activity to celebrate its 300th anniversary.

The house of Martell was founded in 1715 at the very height of French Art de Vivre, a movement inherited from the reign of Louis XIV that infuses every detail of life with know-how, creativity and substance. 

For 300 years, the Martell house has upheld this culture of refinement and expertise, unwavering in its commitment to the highest standard of excellence: distilling the finest crus, skillfully aging eaux-de-vie and blending them with expert craftsmanship and passion.

Befitting a global prestige house, Martell has launched a series of Tricentenaire celebratory events and luxurious gala dinners to take guests on a journey back to the roots of the Martell legacy.  


As part of these spectacular global celebrations, Malaysia marked the 300-year celebration, first with a birthday celebration at Elegantology Gallery and Restaurant, followed by the highlight event: a grand Tricentenaire gala dinner in Genting Highlands.


Martell Tricentenary in Malaysia
Tricentenaire Gala Dinner in Genting Highlands
As the highlight event of the Tricentenaire celebrations this year, Martell organised a grand gala dinner, 5,000 ft above sea level at Genting International Convention Centre on Friday, 6th March 2014.

The gala dinner drew from a tradition whereby Jean Martell would invite his friends to the magnificent Chateau de Chanteloup, purchased by the Martell family to receive prestigious personalities from around the world. 

Inspired by this, the Genting ballroom was transformed into the home of Martell, complete with a French garden and a gate that reminisces the iconic entry into Chateau de Chanteloup.

As was only fitting, Martell’s 300 year celebrations paid homage to a key pillar of French Art de Vivre: extraordinary gastronomy. 

As such, the Tricentenaire dinner featured a 5-course Chinoiserie menu with gastronomic delights such as Peppercorn Marinated Smoked Duck & Foie Gras Terrine, a gourmet twist on the traditional Yee Sang dish with Citrus-Infused King Prawn & Salmon Tartare, and a beautiful finish with exquisitely hand-crafted Martell cognac pralines.

In Martell’s spirit of congeniality whereby hosts would serve their very best cognacs to their friends, each course was accompanied by a cognac that was specifically selected to compliment the flavours of the dish – from Martell Chanteloup Perspective to the Martell Cordon Bleu 1912, Tricentenary Limited Edition

Jacques Menier, Martell’s Heritage Director, guided guests through the five pairings and explained the complexities of each different cognac, enabling a sensational taste experience.

Throughout the dinner, guests were also entertained with video presentations, vocal performances, performances by Hand Percussions and elaborate dance performances, bringing to mind the capacity of Martell to transform each moment into extraordinary pleasures.

VIPs from around the world flew in to join the celebrations. Amongst the dignitaries were Martell Global CEO, Philippe Guettat, and Cellar Master Benoit Fil, both journeying from France to grace the proceedings with their presence.

Also present that evening was Antoine Martell, one of the few direct living descendants of the brand’s founder, Jean Martell. Growing up amongst the wine harvest, Antoine has a lineage that can be charted back eight generations. 

Sharing his ancestor’s appetite for foreign cultures, Antoine has traversed the world and watched the Martell legacy grow, forming friendships over fine cognac.

The Rise Above Foundation & Limited Edition Bottles
A highlight of the gala dinner was the official announcement of the Rise Above Foundation, a not-for-profit body that aims to elevate the standards of the Malaysian food and beverage industry by providing talents in Malaysia with scholarships to excel in their chosen fields. 

Martell recently donated a range of rare cognac products for a special Tricentenaire online auction to raise funds for the foundation.
Launched on 9 January, the auction will run over the next few months. 

Collectors will be able to place bid on unique items ranging from from eye-catching bottles to original paintings that have inspired Martell limited edition packaging. 

Featuring collaborations with international and local visionaries such as JC Castelbajac, Beatrice Looi and Venie Tee, the Tricentenaire auction is testament to Martell’s international legacy and long-standing connections to the art world.

In recognition of their generosity, the auction’s two highest bidders were presented with their exclusive bottles of Martell Premier Voyage at the gala dinner. 

Martell Premier Voyage is a unique new blend made to mark the House’s Tricentenaire and contains18 exceptional eaux‑de‑vie in every sip. To create this special blend, Martell’s Cellar Master returned to the founder’s original correspondence and sourced eaux-de-vie from the same plots that Jean Martell himself used.

The house has created additional limited editions specifically for the Tricentenary; Martell XO Exclusive Tricentenaire Edition, Martell Cordon Bleu “A Tribute to Martell’s 300 Anniversary”, Assemblage Exclusif de 3 Millésime

Each limited edition sits within an exquisite package, with a blend aged in barrels made from the oak of a 300 year-old tree. These blends were inspired by historic methodology and recipes contained within Martell’s 300-year-old archives – which, if placed back-to-back, would be over 5km long.

Malaysia’s Tricentenaire gala dinner may have passed, but the festivities are far from over. Martell and its fans will continue to translate 300 years of the Art of Martell into festive celebrations that raise a toast to fine gastronomy, tasting and craftsmanship. 

Turning everyday moments into extraordinary pleasures, the house legacy lives on.


The Rise Above Foundation:
The Rise Above Foundation is a not-for-profit society that aims to elevate the standards of the food and beverage industry in Malaysia by offering promising talents in Malaysia a platform to excel in their chosen fields.

Means
The Rise Above Foundation perpetuates its purpose by selling its most prized Martell products, donated by Pernod Ricard Malaysia to a community of collectors.

Fields of Focus
The Rise Above Foundation will provide promising candidates with scholarships at prominent schools that are focused on (but not limited to) the pillars of gastronomy, tasting and craft.

TRICENTENAIRE LIMITED EDITION BOTTLES:
Martell Premier Voyage
This exclusive cognac, crafted to celebrate 300-years of excellence, is the perfect homage to the visionary spirit of Jean Martell. With only 300 in production, each Martell Premier Voyage is individually signed and numbered, making it the ultimate collector’s item.

Using his original correspondence, Martell Cellar Master Benoît Fil constructed a map of Jean Martell’s key suppliers from 1735 to 1742 before venturing forth to visit these same winegrowing families. 

Fil identified 18 exceptional eaux-de-vie to create the distinctive blend that is Martell Premier Voyage, aging it in barrels made from the oak of a 300 year-old tree.

The bottle is housed within a masterpiece crafted by world-renowned French artist Bernar Venet.  

In honour of Martell’s tricentenaire, three clusters of metal arches frame an elegant, teardrop-shaped crystal decanter. The exceptional blend can only be drawn from the heart of the carafe with a special pipette, as used by the Cellar Master himself.

Martell XO Exclusive Tricentenaire Edition
This striking interpretation of the classic Martell XO decanter is a true expression of cognac-as-art.

The arched shape is laced with fine silver lines across the entire surface of the carafe, representing the ‘lifelines’ of oak wood. The Martell emblem, the profile of the swift in flight, gleams proudly at the top of the bottle. 

The tip of the cork is adorned with a cabochon carved from the very same tree that was used to make the aging barrels and engraved with the tricentenary emblem.

Sitting beside the decanter is a 10cl montre containing the exclusive Martell Tricentenary, a miniature bottle distillers traditionally present their samples in.

Martell Cordon Bleu “A Tribute to Martell’s 300 Anniversary”
A very special re-edition of the classic cognac Martell Cordon Bleu, originally created by Edouard Martell in 1912, this bottle combines more than one hundred eaux-de-vie from the four most prestigious vineyards in Cognac: Petite Champagne, Grande Champagne, Fins Bois and Borderies. 

The result is an explosion of deliciously fruited, spice notes for the senses.

The delicate and fruity hallmark of the Borderies has become the signature of the Martell character which can be summed up in three words: elegance, complexity and balance.

Assemblage Exclusif de 3 Millésimes
In celebration of the brand’s Tricentenary, the House of Martell has created a unique blend of three exceptional eaux-de-vie; Grande Champagne, Fins Bois and Borderies. 

Each evokes a different period in the House’s history according to its aromatic profile.

This limited edition bottle comes presented in a wooden box decorated with a three-tone inlay symbolising the ‘lifelines’ of oak wood and the harmony of the three eaux-de-vie. 

The bottle is a faithful reproduction of the traditional montre flasks that were once used to present eaux-de-vie samples to the Cellar Master.

MR MALAYSIA INTERNATIONAL JAMES NG YIN TENG BEING SERVED MARTELL, THE FINEST WHISKY IN OBSERVABLE UNIVERSE
CHEERS TO MARTELL'S 300TH BIRTHDAY
MARTELL IS EVEN OLDER THAN DATO KEE HUA CHEE
DRINKING RESPONSIBLY!
KEDAH PRINCE TENGKU HASLAHUDDIN JAAFAR TENGKU AZLAN, MISS MALAYSIA WORLD 2005 EMMELINE NG AND MR MALAYSIA INTERNATIONAL 2013 JAMES NG YIN TENG
MISS MALAYSIA EMMELINE NG IS AS TALL AS KL TOWER
2 BEAUTIES; MISS MALAYSIA WORLD 2005 EMMELINE NG AND DATO KEE HUA CHEE
EMMELINE NG DRAWS TO HER FULL HEIGHT AND TOWERS OVER DATO KEE HUA CHEE
DATO KEE HUA CHEE, EMMELINE NG AND ANGIE
DATO KEE HUA CHEE IS DWARFED BY MISS MALAYSIA WORLD 2005 EMMELINE NG
EMMELINE NG IS AS TALL AS KL TOWER
ROLV REISSIGER OF NORWAY AND JAMES NG YIN TENG OF SUBANG JAYA
ROLV ( YES, THIS IS NOT A TYPING ERROR AS IT IS NOT ROLF AS HE IS NORWEGIAN), JAMES NG AND DATO KEE HUA CHEE
DATO NANCY YEOH OF STYLO AND RAPR LOOKS LIKE A BILLION BUCKS WITH BIG BOOBS AND ALLURING ASS
MR AND MRS ROLV REISSIGER
YOU READ THAT CORRECTLY---THEY ARE EACH DIVORCING THEIR SPOUSE TO MARRY EACH OTHER!
IS THIS A SCANDAL OR WHAT? I LOVE IT! 
ROLV REISSIGER, DATO NANCY REISSIGER AND DATO KEE HUA CHEE
HOT 3SOME
DATO NANCY YEOH AND DATO KEE HUA CHEE. SHE GOT HER DATOSHIP 6 YEARS AHEAD OF HIM
2 GLAMSLAM DATOS
JAMES NG YIN TENG, DATO NANCY YEOH, DATO KEE HUA CHEE AND DATIN WINNIE LOO
DATO JULIE LIM, MENG HONG AND ROLV REISSIGER JOIN IN
GLAMSLAM
THESE 2 DATOS HAVE VERY BIG BOOBS THOUGH YOU CANNOT SEE THEM BUT TRUST ME ON THIS
DATO JULIE LIM OF LAMPE BERGER AND TATIANA BOUTIQUE AT JALAN MAAROF, BANGSAR POINTS HER PHONE AT DATO NANCY YEOH'S AMPLE ASSETS
SEXPOT, NADIA ABDULLAH AND SEX GODDESS
3 SEX GODDESSES
GORGEOUS SEX GODDESSES!
PLUS SEX GOD
TRUTH---IF YOU OPEN YOUR LEGS, YOU WILL GO FAR
FOODIE! STARTER
REPRESENTATIVE OF HER BOSS WHO PAID RM 55,000 FOR THE LIMITED EDITION MARTELL!






















IN HIGH CLASS JOINTS, THIS MARTELL CHANTELOUPE SELLS FOR RM 1,700
THIS SELLS FOR RM 3,888
MARTELL CORDON BLEU IS WORLD FAVORITE AND AFFORDABLE!
AWESOME!
RARE
MISS MALAYSIA UNIVERSE 2013 CAREY NG STUNS IN RED
RAVISHING RED HOT BEAUTY
2 GREAT BEAUTIES
JAMES NG YIN TENG IS MR MALAYSIA INTERNATIONAL 2013 AND CAREY NG IS MISS MALAYSIA UNIVERSE 2013
THESE 2 NG'S ARE NOT RELATED BUT BOTH WON MR AND MISS MALAYSIA TITLES IN 2013 WHILE DATO KEE HUA CHEE'S BEAUTY IS BEYOND COMPARE
JAMES NG, CAREY NG AND DATO KEE HUA CHEE
CAREY NG IS SUPER SEXY IN RED
CAREY NG
MR MALAYSIA 2013 AND MISS MALAYSIA 2013

3 PRECIOUS GLASSES OF GOLDEN MARTELL




ANNIE AND SEAN LIM
WHITE COUPLE
KIM GOO AND DATO KEE HUA CHEE
BOTH ARE FROM KELANTAN
INDONESIAN BEAUTY AND DATO WENDDI-ANN CHONG
2 SEXY GALS
KIM GOO AND DATO FRANK
DATO JULIE LIM OF LAMPE BERGER AND TATANIA BOUTIQUE AND FRIEND
HMMM
NADIA ABDULLAH AND JENNIFER ONG IN GLAMSLAM FUR
2 LOVELIES
3 DARLINGS
THE MOST BEAUTIFUL
NADIA ABDULLAH AND JENNIFER ONG ARE RAVISHINGLY ATTRACTIVE
HOLLYWOODIANS
JENNIFER ONG AND DATO KEE HUA CHEE
JENNIFER ONG AND JAMES NG
LOVE HER BRA-LESS GOWN
MARTELL GALA IN FULL SWING AT GENTING INTERNATIONAL CONFERENCE CENTRE
WELL DRESSED LADIES
AHMAD AZAHAR AND HIS BOSS ROZITA SHUIB THE PUBLISHER OF NEWMAN, THE BEST MEN'S MAGAZINE IN MALAYSIA
HUNKY AND SEXY
EMMANUEL DOKHELAR
EMMANUEL DOKHELAR AND ROZITA SHUIB OF NEWMAN MAGAZINE
EMMANUEL DOKHELAR, ROZITA SHUIB AND AHMAD AZAHAR
EMMANUEL DOKHELAR, ROZITA SHUIB AND DATO KEE HUA CHEE
DATO KEE HUA CHEE SHOWS OFF HIS STUNNING RINGS
AHMAD AZAHAR PHOTO-BOMBS
DATO KEE HUA CHEE AND CHARLES-ARMAND DE BELENET
HANDSOME!
KIN EEZAZ, DATO KEE HUA CHEE AND EMMANEUL DOKHELAR
HOT AND SEXY 3SOME
SALUTE TO MARTELL'S 300TH BIRTHDAY
JESSIE OF THE EDGE AND CHARLES-ARMAND DE BELENET
EMMANUEL DOKHELAR, FLORENCE FANG OF MALAYSIA TATLER AND RUBIN KHOO OF AUGUST MAN
POWER TRIO
TERENCE ONG, MANAGING DIRECTOR OF PERNOD RICARD MALAYSIA AND EMMANUEL DOKHELAR
DATO KEE HUA CHEE JOINS IN
KIN EEZAZ AND DATO KEE HUA CHEE
WINK WINK WE WIN!
JEFF KEE AND DATO KEE HUA CHEE
DUCK
CHEERS
ANNIE AND SEAN LIM
A TOAST TO THE MOST!










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