Thursday, May 24, 2018

KUALA LUMPUR ALTA MODA ON 14 MAY 2018 AT ISTANA BUDAYA WAS A COOL CULTURAL SUCCESS AS IT WAS LACED AND GRACED WITH AN ITALAIN FLAVOUR BY ANNA ATELIER OWNED BY DATIN ANNA WHO IMPORTS ARTISANAL, HANDCRAFTED HANDBAGS, SHOES AND ACCESSORIES FROM ITALY. STRICTLY MADE IN ITALY WITH LIMITED DISTRIBUTION, THESE ITALIAN BAGS ARE UNIQUE AND GENERALLY UNAVAILABLE UNLESS YOU GO LOOK FOR THEM IN ITALY. NOW YOU CAN GET THEM IN KUALA LUMPUR THANKS TO DATIN ANNA! AND KUDOS TO DODI FOR ANOTHER GREAT ALTA MODA SHOW!

KEE@FSWMAG.COM


KL Alta Moda Musical Soiree 2018 at Istana Budaya (The National Theatre) in association with Anna Atelier



















Due to the overwhelming success of KL Alta Moda 2017, KL Alta Moda (KLAM) hosted a musical soiree at Istana Budaya (the National Theatre of Malaysia) on 14 May 2018 to celebrate its partnership with Anna Atelier, a platform established as a gateway for obscure Italian fashion labels to create their presence in South East Asia, East Asia and the UAE. 

This musical soiree will also mark the official launch of the inaugural Kelantan Silver Shoe Collection, a CSR project headed by KL Alta Moda in partnership with Hasanah Foundation, a foundation of Khazanah Nasional.

The soiree featured performances by our local classical musicians and a fashion showcase by Anna Atelier featuring its 7 MADE IN ITALY Italian handbag brands and a video presentation by Amato, a designer to leading Hollywood stars such as Beyonce, Jennifer Lopez and Katy Perry. This appearance will further cement the association of Amato with KL Alta Moda and Anna Atelier; and help announce the launch of Anna Atelier at Amato Couture Showroom in Dubai.

Themed on cultural preservation, high fashion and education development, this musical soiree forms a unique collaboration with several bodies to enhance KLAM’s goal to not only launch local and international designers and artisans with their range of craftsmanship to the world, but also place emphasis on educating the younger generation on heritage conservation. 

The event will be supported by musicians such as legendary singer Sahara Yaacob, Kamrul Husin and Dodi himself.

As KL Alta Moda ventures toward education, the event was assisted by students of IACT College, a Creative Communication Specialist institution (under the BAC Education Group) as part of a Public Relations requirement. 

“The exposure and real-life understanding of a high-level event will be meaningful for the students as they get to witness not just the outcome but also the preparation that follows suit in planning one,” says Natasha Mohd Hishamudin, Head of School for Creative Communications who, with the involvement of her PR Campaign Strategies students, collaborated with Dodi for the successful KL Alta Moda fashion gala last year with Mercy Malaysia. 

“It’s not just about giving opportunities to help them get a taste of fashion PR, but to encourage them to appreciate cultural preservation as this event is also a tribute to artisans from Kelantan, and that’s where Yayasan Hasanah plays an important role,” explains Dodi, who initiated the collaboration.

Profile of The Performers
Kamrul Hussin received his Diploma and Degree in Music from ASWARA majoring in Malay and Western percussions and received his Master Degree from the National University of Malaysia (UKM) under the school of Malay Language, Literature and Culture. He is currently a senior Music lecturer at UiTM, Shah Alam. 

Locally, he has backed major artistes such as Tan Sri SM Salim , Ning Baizura and Datuk Siti Nurhaliza. He has also travelled the world performing in the Asian refion, Europe and the USA. Internationally he has performed alongside many major world famous acts such as Dedek Wahyudi, Vishnu Muhambat and Sadao Watanabe.

Dodi Mohasdi Hj Mohammad was trained by a renowned Malaysian baritone, Cha Seng Tiang, and a Florence based opera singer, Massimo. He also received a vocal training at Carnegie Hall in London. 

His main inspiration in life is Prof Jimmy Choo whom he considers not only the Grand Master of Fashion but most importantly a Great Mentor of Life. 

Dodi is currently the Malaysian publicist for Prof Jimmy Choo in Malaysia and a representative of Dame Zandra Rhodes for Asia. 

He was trained in fashion at the Jimmy Choo Couture studio in London and received direct tutelage from the master himself. He recently was given the honour to perform at the Diana Award Charity event at W Hotel in Guangzhou, China and received a standing ovation. 

In October last year, Dodi was invited to perform at the City of Armidale. Australia by its Mayor. He received his first break in singing when he was invited to perform in a solo mini concert at The University of East London when he was a student at the university.

Sahara Yaacob is known to be a legendary singer of the nation. She started her singing career in the 60’s and is still active as a performer until today. 

The multi-talented diva has been travelling the world and she is able to sing in Malay, English, Mandarin, Japanese, Tagalog and French. For KL Alta Moda musical soiree, Sahara will perform pieces from the musicals.

KL Alta Moda As A Marketing Platform For Anna Atelier

Along the years, KL Alta Moda has established a strong link with the Italian Trade Commission, British High Commission, Australian High Commission as well as Amato Couture Gallery and Pavilion Kuala Lumpur. 

This is made possible through the effort and dedication of Dodi, who is also the Producer of KL Alta Moda.

Dodi has more than 15 years’ experience in the fashion industry, beginning with his career as a publicist and PA to Datuk Jimmy Choo at Jimmy Choo Couture studio in London and his involvement with Dame Zandra Rhodes from 2013 to the present. Dodi was also one of key event managers for the official launch of Pavilion Kuala Lumpur by Pak Lah during his tenure as the Prime Minister. 

Dodi’s outstanding fashion profile that lists Prof Datuk (Dr) Jimmy Choo OBE, Dame Zandra Rhodes DBE, Serena Ho of Kwanpen, London. Deida Acero of London and Saleem d’Aeronville of Aoki and Orihica of Japan as key names, unequivocally positions him as unrivalled in the field of fashion PR and branding in the international arena. 

Dodi, the producer of KL Alta Moda, was one of the key people who witnessed Prof Datuk (Dr) Jimmy Choo‘s rise to fame. He was also the producer of Zandra Rhodes’s presentations at London Fashion Week in 2015 and 2016. Zandra, in her heydays, designed for Jackie Onassis, Elizabeth Taylor, Diana, Princess of Wales and Freddie Mercury. 

Her recent clients include Dame Helen Mirren, a Hollywood actress. Dodi’s current shoe project has also won a grant from Yayasan Hasanah, a foundation of Khazanah Nasional. He has also been invited to collaborate with Ida Lundberg, a wedding couturier in Gothenburg, Sweden

Anna Atelier’s coming on board as a partner of KL Alta Moda will open up opportunities for it to develop and increase its presence in all the countries that KL Alta Moda is associated to. In fact, KL Alta Moda has already secured a space for Anna Atelier at Amato Couture Gallery, where Dodi has been initially approached to exhibit his own shoe collection. 

Under KL Alta Moda, Dodi aims to enhance the positioning of Anna Atelier as an international fashion platform that not only propagates high fashion but also the bilateral ties between Malaysia and Italy. 

Domestically too, Anna Atelier will be able to benefit from KL Alta Moda’s ready existing network that consist of many high net worth individuals.

 CAPTIONS OTW











  


Artists, artisans and students collaborate toward cultural preservation project
Due to the overwhelming success of KL Alta Moda 2017 (KLAM), fashion designer and producer Dodi Mohamad will be hosting a musical soiree at Istana Budaya (The National Theater of Malaysia) on 14 May to celebrate its partnership with Anna Atelier, and mark the official launch of the inaugural Kelantan Silver Shoe Collection in collaboration with Yayasan Hasanah (a foundation under Khazanah Nasional). 

Themed on cultural preservation, high fashion and education development, this musical soiree forms a unique collaboration with several bodies to enhance KLAM’s goal to not only launch local and international designers and artisans with their range of craftsmanship to the world, but also place emphasis on educating the younger generation on heritage conservation. 

The event will be supported by musicians such as legendary singer Sahara Yaacob, Kamrul Husin and Dodi himself.

As KL Alta Moda ventures toward education, the event will be assisted by students of IACT College, a Creative Communication Specialist institution (under the BAC Education Group) as part of a Public Relations requirement. 

“The exposure and real-life understanding of a high-level event will be meaningful for the students as they get to witness not just the outcome but also the preparation that follows suit in planning one,” says Natasha Mohd Hishamudin, Head of School for Creative Communications who, with the involvement of her PR Campaign Strategies students, collaborated with Dodi for the successful KL Alta Moda fashion gala last year with Mercy Malaysia. 

“It’s not just about giving opportunities to help them get a taste of fashion PR, but to encourage them to appreciate cultural preservation as this event is also a tribute to artisans from Kelantan, and that’s where Yayasan Hasanah plays an important role,” explains Dodi, who initiated the collaboration.

With a strong association with the Italian Trade Commission and over 15 years as a fashion publicist, Dodi will debut his new partnership with YBhg Datin Anna Datuk Azman and eight Italian labels under her wing: Arcadia, Tosca Blu, Giulia Ricchini, Cromia, Jadise, Carlo Salvatelli, Steffanoturco and Rosa Lou. These labels are currently unavailable in South East Asia and the musical soiree will be launching its very first appearance in the region.  


IACT College is the only creative communication specialist college in Malaysia known as International Advertising, Communication and Technology College founded in the 1970s by the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents of Malaysia (4As), Malaysia’s largest advertising associations. 

IACT College is known and trusted by the industry to continuously provide an industry-relevant learning environment that mirrors current industry standards and practices. 

Coupled with a holistic teaching method and curriculum, students not only excel in their studies but also develop useful life skills. For further information go to https://iact.edu.my/ or call us at +603-7932 1936.   





















  
The Kelantan Silver Jewellery Shoe Project

A Proposal By
KL ALTA MODA SDN BHD

d Background:

Kelantan is well known for silversmithing, where artisans work on silver derived from ingots and bars. And despite the advancement in technology, many still prefer silver items that are produced traditionally. However, traditional silversmiths are a dying breed.

A research conducted by KL Alta Moda Sdn Bhd/Tradisi Busana PR Sdn Bhd with Kraftangan Malaysia recently showed that the silversmiths of Kelantan are now finding it difficult to continue their art due to lack of demands. 

They do not receive enough public attention, let alone appreciation. They desperately need help in securing more market so that the whole industry could thrive. Kraftangan too has attempted to create programmes to help but the lack of market demands of the silver remains the main obstacle. 

Currently, the Kelantan silver industry is still in dire need of reshaping and a proper structure for its working paradigm.

d Kelantan Silver Jewellery Shoe Project:

The Kelantan Silver Jewellery shoe Project is a community project that will involve selected Kota Bharu silver artisans in producing high quality silver jewellery for embellishments on shoes which will be handcrafted by the artisans of Italy.

d Project Objectives:

The Objectives of this project are:
·         To bring the attention of the world to Kelantan Silver and to give it sustainability;
·         To create the market and re-establish the working paradigm for the silver industry;
·         To promote Malaysian capabilities in high skilled artistic ventures;
·         To brand Malaysia as a highly civilized nation.
·         To preserve and conserve the dying and at risk silversmith industry in Kelantan
·         To ensure this traditional art/craft continues and to create interest among the younger generation to explore this art/craft as a vocation i.e. creating career opportunities for them.
·         To produce high quality AHC products with prestige via the association with Italian shoe artisans

d Project Briefs:

The combination of the world’s best Italian shoe artisans with the best of Malaysian silver artisans to produce a collection of ‘haute couture’ quality will grant this project a high competitive edge.

The association of Kelantan silver jewellery to the best of the shoe artisans of Italy will automatically position Kelantan silver jewellery on a world level, where it would be perceived as high end as well as eclectic. 

This positioning will help cement the status and quality of Kelantan silver, as it is being produced by highly skilled artisans whose artistic passions are more of proper artistes rather than mere silver workers or jewellers.

At the same time, each range of shoe will be attributed to a particular silversmith who will be designing the matching silver jewellery for the whole range. This will guarantee proper recognition for individual artisans involved and ensure that each range is of the quality and standard required. Each range will also carry the name of the 

founder of the individual organisation/company selected for the project. 

The focus on ‘private orders’ and high end society gathering will create the necessary hype for the silver jewellery shoes. The shoes and the silver embellishment will also be properly certified. 

This will make the collection more of collector’s items rather than just ordinary shoes. This marketing method will also allow some amount of control on the demands to avoid supply insufficiency.

d Project Manager

This project will be managed by Dodi Mohasdi Hj Mohammad who was trained under the tutelage of Prof Datuk (Dr) Jimmy Choo at his Jimmy Choo Couture Showroom in London. The shoes to be produced will be very much inspired by Jimmy Choo Couture shoes and the mode pf branding and marketing will be based on the Jimmy Choo story. 

At present, Dodi still serves as Prof Choo’s Malaysian publicist and Prof Choo has agreed to personally guide and advise Dodi Mohammad on this project.

Dodi Mohammad was also responsible for initiating the collaborative project between Kraftangan Malaysia and Dame Zandra Rhodes DBE to promote Malaysian capabilities in textile production and garment making. Under this project, Batik and Songket were highlighted at The London Fashion Week shows under the ‘Zandra Rhodes’ label.

d Project Financing and Marketing

To ensure financial viability and guarantee proper organic growth, this project will be initiated with a small collection. The first batch of orders from the factory will not exceed 150 pairs of shoes. Out of this, 50 pairs of shoes will be allocated for nationwide exhibitions to create awareness of Kelantan Silver Jewelry. 

This will serve to preserve and safeguard the traditional art of jewelry making; as well as the sustainability effort by promoting it via the association with the shoe artisans of Italy who have been successfully positioned as the best shoe artisans in the world. A documentary and a coffee table book on the project will also be produced to further strengthen the campaign.

The remaining 100 pairs of shoes will be sold to private clients the ‘haute couture’ way, whereby clients will be making personal orders strictly through private appointments. Each client will be personally attended to just like how it was at the Jimmy Choo Couture showroom in London.

The next stage will be to create global reach for the silver jewelry embellished shoes. Collaborations a couturier in Dubai and world fashion agents namely Good New  Fashion which is based in Italy and Switzerland as well as Fashion Advocates of Australia Dubai have been established.

We are also in talks with Malaysia Airports Berhad for exhibition spaces at leading airports of Malaysia.

d Project Sustainability

This whole project is aimed at creating a proper business module for Kelantan Silver Jewellery, a dying form of heritage art, in line with producing high quality AHC products. This module is drawn upon the international success of Jimmy Choo who drew the attention of the West to his name by staying true to his Malaysian roots. 

The Head coordinator of this project who personally witnessed Jimmy Choo’s rise to fame, Dodi Mohammad will be personally mentored by the master himself to ensure the success of this project and its longevity as a proper business entity. 

Jimmy Choo’s focus on staying true to his heritage and never compromising on quality will be the main pillars and his personal motto “creativity through skills” adds to the foundation of this initiative. 

With the understanding of the business acumen, the artisans will be guided towards the following collections in a manner that they would be able to develop firmer and more balanced business structure that would lead to sustainability.

The business entity aims to produce one main collection per year for three (3) years and to proceed with two (2) main collections per year after year three (3) in line with the conventional practice of international fashion brands. 

These collections (which will be produced by the artisans) will be marketed via our permanent retail space at Amato in Dubai and the ASEAN centre in Los Angeles as well as Karyaneka outlets at Malaysian airports.

To ensure further sustainability, the artisans will also be guided with the necessary entrepreneurial skills in terms of attention to details, communication, persistence and risk taking to turn them into individual entrepreneurs besides the aim to guide them to produce high quality AHC products. 






























  


 Anna Atelier

Made In Italy

Anna Atelier is a mixed brand set up targeting at style conscious and discerning consumers. It features exclusively MADE IN ITALY Italian handbag labels which are predominantly boutique labels and made by the Italian artisans.

Anna Atelier was a brainchild of YBhg Datin Anna Datuk Azman who is currently the Managing Director of Golden Perpetual Berhad. Datin Anna began her corporate odyssey in oil and gas and currently, she is involved largely in the automotive industry. Having travelled extensively, her passion for handbags grew from loving the LVs, the PRADAs and the CDs to those of obscure boutique labels but of high quality. She used to walk the streets of Milan, Barcelona and Paris in search of artisans.

For Anna Atelier, she has identified her favourite 7 labels which are Arcadia, Tosca Blu, Giulia Ricchini, Jadise, Cromia, Carlo Salvatelli, Steffanoturco and Rosa Lou. Apart from Cromia, these labels are still not available anywhere in South East Asia and she would be the first person to bring them to the South East Asian shores. Anna Atelier has also secured a space to market these labels at Amato Couture Gallery in Dubai which will start operation in July 2018.

Anna Atelier was launched in Malaysia at Kuala Lumpur Alta Moda musical soiree at Istana Budaya on the 14th of May 2018.

For more information, please contact Anna Atelier’s fashion publicist, Dodi Mohammad
(email: dodi@klfashionweekend.com; mobile: +6012 3876709)












  












  








  
     

  
  
   




  












  




   



   


  
  
  
  



  







  





  


  


  


  

  
  
  





  





    

 DATO JIMMY CHOO PRAISING ANNA ATELIER

 DATIN ANNA AND DATO PROF JIMMY CHOO

 NOTE THE CHANEL BAGS AS ONLY HIGHCLASS PEOPLE LIKE ME CARRY CHANEL

 MIKI CHOONG, DATO NANCIE FOO AND DATIN ANNA
 MIKI CHOONG, DATO NANCIE FOO AND DATIN ANNA
 MY FAVORITE RED HORSEHAIR TOTE
 DATIN ANNA
  
 DATO KEE HUA CHEE AND GANG
 AYDEN MOK, MIKI CHOONG, DATO KEE HUA CHEE AND DATIN ANNA
AYDEN MOK AND VERY DE BIG MODEL OR WAS IT PART OF BACKDROP? KERWEI